Office of Strategic Brand Management

Jul 30, 2024

NC State, Starbucks team up for new mug, tumblers

Starbucks cup collectors now have a new item to hunt down. North Carolina State University and Starbucks have teamed up to bring fans a new tumbler and mug.

Jul 30, 2024

2023-24 Brand Snapshot

The 2023-24 NC State Office of Strategic Brand Management Brand Snapshot is our annual report directed primarily at our current/prospective licensees, retailers, cobrand and collab partners, and sponsors, but also tells stories of successful key performance indicators, initiatives, and strategies that a broader group of our internal and external constituents may find interesting. Please note, because…

Feb 26, 2024

Bringing NC State Pride to New York Fashion Week

Wilson College of Textiles student Lainey Volz spent a weekend networking with industry leaders and exploring New York City through the U of NYFW program. NC State University’s Trademark Licensing Office turned Volz’s dream into a reality earlier in February. Through the U of NYFW program, she spent a weekend immersed in the fashion industry during Spring 2024 NYFW. Not only did Volz have the opportunity to attend a runway show, she also explored backstage, toured Champion headquarters and heard from a panel of professionals working in all areas of the fashion industry.

Feb 15, 2024

NC State Earns Top Honor in Collegiate Licensing

The International Collegiate Licensing Association (ICLA) recently named NC State University its 2023 Synergy Award winner. The award is given annually to a university team that demonstrates exceptional work in the collegiate licensing industry.

Nov 21, 2023

Buying In to the Wolfpack Brand

NC State continues to climb in rankings for trademark licensing revenue — and those funds directly benefit students.

Nov 15, 2023

NC State Announces Licensed Wine Celebrating Reynolds Coliseum

NC State University announced today a new officially licensed wine as part of the Hallowed Places Collection, which launched in 2021. The third offering in the limited-edition series features Reynolds Coliseum, one of the university’s 10 Hallowed Places.

people on the crosswalk at 2023 fashion week

Sep 22, 2023

NC State Wolfpack Take on New York Fashion Week

Every fall, the guest list of New York Fashion Week (NYFW) also serves as a list of the industry’s leading talent. It should be no surprise, then, to find a number of students from the Wilson College of Textiles taking part.

Mar 28, 2023

NC State Announces 321 Coffee Partnership

NC State University announced today the start of a new partnership with alumni-owned and -operated 321 Coffee to produce an officially licensed co-branded coffee. The “Greater Good” blend will be available for purchase directly from 321 Coffee beginning on April 11. The medium roast coffee features NC State branding and barista Sam, one of 321’s first employees and a lifelong Wolfpack fan.

Feb 20, 2023

NC State Student Goes Behind the Scenes of New York Fashion Week

Manhattan becomes the center of the fashion world each spring for New York Fashion Week (NYFW). And this spring, sophomore Jasmine VanBlon was at the center of it all.

Dec 5, 2022

See how change is brewing at this North Carolina coffee shop

Since starting 321 Coffee, the founders have made it their mission to hire a staff made mostly of people with intellectual and developmental disabilities. TODAY’s Craig Melvin shares the mission behind the North Carolina coffee shop.