{"id":1739,"date":"2021-03-05T15:54:44","date_gmt":"2021-03-05T20:54:44","guid":{"rendered":"https:\/\/university-communications.ncsu.edu\/documentation\/?page_id=1739"},"modified":"2026-03-03T14:00:50","modified_gmt":"2026-03-03T19:00:50","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/university-communications.ncsu.edu\/documentation\/build-your-site\/content-strategy\/","title":{"rendered":"Content Strategy"},"content":{"rendered":"\n\n\n\n\n

Content strategy helps you structure the information on your site in a coherent and easily navigable manner. Having a thorough content strategy plan helps you know how the pages on your site relate to one another. It also helps you understand what content should be on each page.<\/p>\n\n\n\n

Pieces of content strategy include identifying and documenting your primary audiences and the goals your have for those audiences on your site. Knowing this high-level information helps you then decide which pages you need on your site.<\/p>\n\n\n\n

The abstractness of content strategy work can be confusing at first for those unfamiliar with the discipline. It is a sub-skillset of writing. Due to the size and scope of many sites, it is an important skillset to leverage in order to have a well organized website.

Our workshop series for content maintainers can help you better understand the power of content strategy and how to leverage it when working on your website.<\/p>\n\n\n

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\n \n Join an upcoming workshop<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/svg><\/span>\n <\/a>\n <\/div>\n \n\n <\/div>\n\n\n\n

Tips for Content Planning<\/h2>\n\n\n\n

If you make content simple, skimmable and engaging, people are more likely to read it. Here are a few best practices for planning a successful webpage.<\/p>\n\n\n\n