{"id":3411,"date":"2023-11-20T15:13:52","date_gmt":"2023-11-20T20:13:52","guid":{"rendered":"https:\/\/university-communications.ncsu.edu\/documentation\/?page_id=3411"},"modified":"2026-03-03T14:09:11","modified_gmt":"2026-03-03T19:09:11","slug":"writing-a-marketing-page","status":"publish","type":"page","link":"https:\/\/university-communications.ncsu.edu\/documentation\/enhance-your-site\/writing-a-marketing-page\/","title":{"rendered":"Writing a Marketing Page"},"content":{"rendered":"\n\n\n\n\n<h2 class=\"wp-block-heading\">Inspire Your Users to Explore<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing pages<\/strong> help users explore and learn about a topic. Fill your page with persuasive language, varied content and bold imagery to foster curiosity and interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Characteristics of a marketing page:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helps users learn about a topic<\/li>\n\n\n\n<li>Fosters curiosity, interest<\/li>\n\n\n\n<li>Nonlinear, skimmable<\/li>\n\n\n\n<li>Persuasive, beautiful<\/li>\n\n\n\n<li>Varying content<\/li>\n\n\n\n<li>Typically part of a marketing funnel<\/li>\n\n\n\n<li>Shouldn\u2019t end the session<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re looking for something more streamlined and focused, try out a <a href=\"https:\/\/university-communications.ncsu.edu\/documentation\/enhance-your-site\/writing-a-utility-page\/\" data-type=\"page\" data-id=\"3416\">utility page<\/a>. Utility pages are meant for sharing practical information and helping users perform very specific tasks.<\/p>\n\n\n<div class=\"ncst-labeled-section wp-block-ncst-featured-content ncst-featured-content is-card-style layout-three-column\">\n  <div class=\"ncst-labeled-section__background\">\n    <div class=\"ncst-labeled-section__container\">\n               <div class=\"ncst-labeled-section__header\">\n                      <h2 class=\"ncst-labeled-section__heading\">Featured Content<\/h2>\n                            <\/div>\n            <div class=\"ncst-labeled-section__content\">\n        \n<div class=\"wp-block-ncst-featured-content\"><a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image with-cta\"\n    href=\"https:\/\/university-communications.ncsu.edu\/documentation\/enhance-your-site\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img decoding=\"async\"\n            class=\"content-card__image wp-image-99999998\"\n            alt=\"Students throw up their wolfies while posing with Mr. and Ms. Wuf.\"\n            src=\"https:\/\/cdn.ncsu.edu\/brand-assets\/block-patterns-images\/Rankings-Facts.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n          \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">Top Link One<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\">Marketing pages can be useful in providing users a 10,000-foot view of a topic &#8230;<\/p>\n\t      \t    \n              <p class=\"content-card__cta\"><span class=\"text\">Read more<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image with-cta\"\n    href=\"https:\/\/university-communications.ncsu.edu\/documentation\/enhance-your-site\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img decoding=\"async\"\n            class=\"content-card__image wp-image-99999997\"\n            alt=\"The North Carolina State University seal.\"\n            src=\"https:\/\/cdn.ncsu.edu\/brand-assets\/block-patterns-images\/think-and-do.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n          \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">Top Link Two<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\">&#8230; But you can invite users to dig deeper into the content they care about with prominent links.<\/p>\n\t      \t    \n              <p class=\"content-card__cta\"><span class=\"text\">Read more<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image with-cta\"\n    href=\"https:\/\/university-communications.ncsu.edu\/documentation\/enhance-your-site\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img decoding=\"async\"\n            class=\"content-card__image wp-image-99999996\"\n            alt=\"Faculty researchers work with plants in a cutting-edge lab space on NC State&amp;#039;s campus.\"\n            src=\"https:\/\/cdn.ncsu.edu\/brand-assets\/block-patterns-images\/NC-State-101.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n          \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">Top Link Three<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\">Use a Featured Content block to promote your top-priority links in a two- or three-column grid.<\/p>\n\t      \t    \n              <p class=\"content-card__cta\"><span class=\"text\">Read more<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/p>\n          <\/div>\n\n  <\/a>\n<\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"box-position-left wp-block-ncst-media-divider\">\n  <div class=\"ncst-media-divider__container\">\n    <div class=\"ncst-media-divider__image-container\">\n      <div class=\"ncst-media-divider__image\" style=\"background-image:url(https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/copper-wolves-fall-2023.jpg);background-position:54% 65%\">\n        <img width=\"1920\" height=\"1080\" fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3563\" src=\"https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/copper-wolves-fall-2023.jpg\"  alt=\"Copper wolves howl at the blue sky on NC State's campus.\" srcset=\"https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/copper-wolves-fall-2023.jpg 1920w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/copper-wolves-fall-2023-300x169.jpg 300w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/copper-wolves-fall-2023-1024x576.jpg 1024w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/copper-wolves-fall-2023-768x432.jpg 768w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/copper-wolves-fall-2023-1536x864.jpg 1536w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\n      <\/div>\n          <\/div>\n        <div class=\"ncst-media-divider__content-container\">\n      <div class=\"ncst-media-divider__content has-custombg-three-box-color\">\n        <div class=\"ncst-media-divider__statement\">\n          <p class=\"ncst-media-divider__statement-content\">Full-Width Blocks Add Visual Breaks<\/p>\n          <p class=\"ncst-media-divider__attribution\">Improve the user&#8217;s experience by dividing your page into smaller, more manageable sections of related content. Full-width blocks like this Media Divider help to signal that a new section is coming.<br><\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n      <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Organizing Your Page&#8217;s Content<\/h2>\n\n\n<div class=\"ncst-fancy-paragraph-fifty is-text wp-block-ncst-fancy-paragraph\">\n      \n<div class=\"text-only wp-block-ncst-fp-accompaniment\">\n    \n\n<p class=\"wp-block-paragraph\">Human brains have a limited amount of processing power; it&#8217;s our job as communicators to ensure folks can find the information they&#8217;re looking for as quickly and efficiently as possible. As you plan out a webpage on your site, ask yourself: How can I create something that will <a href=\"https:\/\/www.nngroup.com\/articles\/minimize-cognitive-load\/\" data-type=\"URL\" data-id=\"https:\/\/www.nngroup.com\/articles\/minimize-cognitive-load\/\">minimize cognitive load<\/a> for my users?<br><br>When it comes to organizing the content within your page, \u201c<a href=\"https:\/\/www.nngroup.com\/articles\/chunking\/\">chunking<\/a>\u201d \u2014 or breaking up content into small, distinct units of information \u2014 is a good place to start.<\/p>\n\n\n  <\/div>\n\n\n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<aside class=\"floated-spotlight-aside-container\">\n  <div class=\"floated-spotlight-contents\">\n    <a\n    class=\"ncst-content-card wp-block-ncst-fp-spotlight-card has-custombg-two-background-color with-image with-cta\"\n    href=\"https:\/\/university-communications.ncsu.edu\/documentation\/reference-article\/fancy-paragraph-block\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\"\n            class=\"content-card__image wp-image-536\"\n            alt=\"A crowd of hands holding up wolfies.\"\n            src=\"https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2020\/05\/red-white-week-1.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2020\/05\/red-white-week-1.jpg 1500w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2020\/05\/red-white-week-1-300x169.jpg 300w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2020\/05\/red-white-week-1-1024x576.jpg 1024w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2020\/05\/red-white-week-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">Add a Call to Action<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\"><span class=\"text\">Is there one action users should take after they read this section? Try out a Floated Spotlight block.<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-light\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-light\">\n\t\t<\/svg><\/span><\/p>\n\t      \t    \n          <\/div>\n\n  <\/a>\n  <\/div>\n<\/aside>\n\n\n  <\/div>\n\n\n    <\/div>\n  \n\n\n\n<p class=\"wp-block-paragraph\">Chunking involves creating meaningful, visually distinct units of content that make sense in the context of the whole page. By focusing on one portion of information at a time, you help your users to better scan, understand and retain the information you&#8217;re sharing.<\/p>\n\n\n<div class=\"ncst-askew-media-text has-custombg-five-background-color wp-block-ncst-mini-story\">\n    <div class=\"ncst-askew-media-text__container\">\n      \n<div class=\"wp-block-ncst-text-column\">\n    <h2 class=\"ncst-text-column__heading\">Shine a Spotlight<\/h2>\n    <p class=\"ncst-text-column__teaser\">Give very important links or stories the space to shine using a <strong>Spotlight block<\/strong>. (Added bonus: it&#8217;s another full-width block to help you break up your section visually.)<\/p>\n          \n<div class=\"is-text wp-block-ncst-buttons\">\n    \n<div class=\"is-style-secondary wp-block-ncst-button\">\n      <a\n        class=\"ncst-block__button-link btn\"\n        href=\"https:\/\/live-ucomm-multisite.pantheonsite.io\/documentation-staging\/block\/spotlight-block\/\"\n        data-ncst-lightbox=\"false\"\n                      >\n                  <span class=\"text\">Read more<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n              <\/a>\n    <\/div>\n  \n\n  <\/div>\n\n\n      <\/div>\n\n\n<div class=\"wp-block-ncst-media\">\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/31\/2024\/11\/v4-7-release-notes-1024x576.jpg\" alt=\"Reynolds Coliseum and Talley Student Union with fall foliage\" class=\"wp-image-38178\" srcset=\"https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2024\/11\/v4-7-release-notes-1024x576.jpg 1024w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2024\/11\/v4-7-release-notes-300x169.jpg 300w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2024\/11\/v4-7-release-notes-768x432.jpg 768w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2024\/11\/v4-7-release-notes.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n    <\/div>\n  <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Science Behind How Users Read<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s nice to imagine that our users will thoroughly read any page we create from top to bottom \u2014 but that just isn\u2019t how humans actually read on the web. When we read online, we skim, we skip things and our eyes dart around the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to see this in action, the easiest way to start is by watching yourself. Take notice next time you consume digital content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When do you scroll?<\/li>\n\n\n\n<li>When do you stop?<\/li>\n\n\n\n<li>When do you commit to a long paragraph or article?<\/li>\n\n\n\n<li>What frustrates you and makes you close a tab?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The better we understand the science behind how users take in information, the more likely we are to write content that\u2019s easy and enjoyable for them to read.<\/p>\n\n\n<div class=\"layout-default has-two-fact wp-block-ncst-fact-list\">\n  <div class=\"ncst-fact-list__container\">\n      \n<a \n    class=\"ncst-fact has-custombg-three-text-color wp-block-ncst-inner-fact\"\n    href=\"https:\/\/www.nngroup.com\/articles\/how-long-do-users-stay-on-web-pages\/\"\n          >\n      <span class=\"ncst-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.48 19.2H11.52V21.12H12.48V19.2Z\" fill=\"currentColor\" \/><path d=\"M6.72005 13.44H4.80005V14.4H6.72005V13.44Z\" fill=\"currentColor\" \/><path d=\"M12.96 12.96V7.2H11.04V14.88H19.2V12.96H12.96Z\" fill=\"currentColor\" \/><path d=\"M12 3.84C6.43219 3.84 1.92188 8.35218 1.92188 13.9181C1.92188 19.4841 6.43406 23.9962 12 23.9962C17.5659 23.9962 22.0781 19.4841 22.0781 13.9181C22.0781 8.35218 17.5678 3.84 12 3.84ZM12 22.0781C10.3859 22.0781 8.80814 21.5995 7.46616 20.7027C6.12417 19.8059 5.07829 18.5312 4.46079 17.04C3.84328 15.5487 3.68191 13.9078 3.99707 12.3248C4.31223 10.7418 5.08976 9.28785 6.23134 8.1468C7.37291 7.00576 8.82723 6.22889 10.4104 5.91446C11.9935 5.60002 13.6343 5.76216 15.1253 6.38034C16.6163 6.99853 17.8904 8.045 18.7866 9.3874C19.6828 10.7298 20.1607 12.3078 20.16 13.9219C20.1604 14.9934 19.9496 16.0545 19.5397 17.0445C19.1297 18.0345 18.5286 18.934 17.7707 19.6915C17.0129 20.449 16.1131 21.0497 15.1229 21.4592C14.1327 21.8687 13.0715 22.079 12 22.0781Z\" fill=\"currentColor\" \/><path d=\"M13.4401 2.4H10.5601V3.36H13.4401V2.4Z\" fill=\"currentColor\" \/><path d=\"M18.4151 3.43914L17.562 4.53933L19.8761 6.33369L20.7292 5.2335L18.4151 3.43914Z\" fill=\"currentColor\" \/><path d=\"M14.4001 0H9.6001V1.92H14.4001V0Z\" fill=\"currentColor\" \/><\/svg>\n\n    <\/span>\n              <h2 class=\"fact__heading\">10 Seconds<\/h2>\n            <p class=\"fact__support\">\n              <span class=\"text\">The first 10 seconds of a page visit are critical for users&#8217; decision to stay or leave.<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n          <\/p>\n      <\/a>\n\n\n<a \n    class=\"ncst-fact has-custombg-three-text-color wp-block-ncst-inner-fact\"\n    href=\"https:\/\/www.nngroup.com\/articles\/how-long-do-users-stay-on-web-pages\/\"\n          >\n      <span class=\"ncst-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M21.2052 2.18296C21.205 2.17937 21.205 2.17577 21.2052 2.17218L19.2623 2.25937C19.259 2.63765 19.2885 3.01734 19.3091 3.39515C19.3898 4.8764 19.0316 5.3564 17.5973 5.68265C17.1562 5.78296 16.7066 5.86593 16.2801 6.01077C14.3493 6.66702 13.4235 8.35734 13.874 10.3823L15.727 10.0345C15.727 9.94546 15.727 9.73546 15.7293 9.52593C15.7471 8.52374 16.0649 8.08781 17.031 7.80609C17.541 7.65749 18.0721 7.58437 18.5812 7.43109C20.3526 6.89906 21.2268 5.74359 21.2587 3.89343C21.268 3.3239 21.1916 2.75296 21.2052 2.18296Z\" fill=\"currentColor\" \/><path d=\"M16.0328 0.97664L15.2449 2.26898L17.0483 3.36851L17.8362 2.07617L16.0328 0.97664Z\" fill=\"currentColor\" \/><path d=\"M23.7465 6.70642H22.2329V8.81861H23.7465V6.70642Z\" fill=\"currentColor\" \/><path d=\"M6.76499 2.96205L5.12524 4.10187L5.98799 5.34301L7.62774 4.20319L6.76499 2.96205Z\" fill=\"currentColor\" \/><path d=\"M19.4268 17.879L18.116 18.6358L19.1662 20.4549L20.477 19.6981L19.4268 17.879Z\" fill=\"currentColor\" \/><path d=\"M18.5062 9.3256L17.9231 10.7224L19.9224 11.557L20.5055 10.1603L18.5062 9.3256Z\" fill=\"currentColor\" \/><path d=\"M13.5608 13.8319C13.5608 13.8319 14.7252 13.3453 14.7599 13.3317C14.2037 12.4735 13.5572 11.6772 12.8315 10.9566C12.3962 10.5204 11.9343 10.1115 11.4486 9.73218V9.73499V9.7378V9.74062L10.7727 10.853C11.151 11.1666 11.5316 11.5125 11.9061 11.887C12.5097 12.4892 13.0631 13.1397 13.5608 13.8319Z\" fill=\"currentColor\" \/><path d=\"M14.8124 16.2656C14.9713 16.8825 14.9263 17.3742 14.6394 17.6611C13.8008 18.4997 11.2152 17.2739 8.86443 14.9226C6.51365 12.5714 5.2874 9.98624 6.12599 9.14765C6.55959 8.71405 7.46099 8.83265 8.55506 9.37359C8.55506 9.37359 9.03646 8.52187 9.13209 8.29827C7.43381 7.51968 5.91412 7.44327 5.10084 8.25515C4.86829 8.49235 4.70226 8.78658 4.61943 9.10827L4.48865 9.48608C4.47599 9.51655 4.46381 9.54749 4.45302 9.57983L0.104899 22.0898C-0.265413 23.1553 0.632712 24.0534 1.69865 23.6836L14.2077 19.3336L14.7454 19.1461C15.0414 19.0593 15.3113 18.9005 15.531 18.6839C16.1469 18.0684 16.2515 17.0433 15.9261 15.8451C15.6636 15.923 14.8124 16.2656 14.8124 16.2656Z\" fill=\"currentColor\" \/><path d=\"M9.80158 11.6377L8.19189 10.5375C8.20221 10.522 9.25643 8.97328 9.87049 7.63641C10.5188 6.22547 10.5521 3.62625 9.09377 1.25297L10.755 0.234375C12.5986 3.23438 12.5292 6.52313 11.6428 8.45297C10.9585 9.93984 9.84893 11.5692 9.80158 11.6377Z\" fill=\"currentColor\" \/><path d=\"M12.5503 14.7061L13.4222 16.4503L12.9844 15.578L13.4198 16.4503C13.4367 16.4424 15.1139 15.6066 16.522 15.181C18.0079 14.73 20.5879 15.0502 22.7409 16.8174L23.9779 15.3099C21.2587 13.0781 17.9901 12.6985 15.9581 13.3149C14.3906 13.7906 12.6248 14.6686 12.5503 14.7061Z\" fill=\"currentColor\" \/><\/svg>\n\n    <\/span>\n              <h2 class=\"fact__heading\">30 Seconds<\/h2>\n            <p class=\"fact__support\">\n              <span class=\"text\">If you can convince users to stay on your page for half a minute, they&#8217;re likely to stay much longer.<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n          <\/p>\n      <\/a>\n\n\n  <\/div>\n<\/div>\n\n\n<div class=\"wp-block-ncst-parallax-container\">\n    <div\n      class=\"ncst-parallax-container__container ncst-parallax-container__image\"\n      style=\"background-image:url(https:\/\/thinkanddo.ncsu.edu\/wp-content\/uploads\/sites\/21\/2021\/12\/campus-blossoms-header.jpg); background-position:28 3;\">\n              <div class=\"ncst-parallax-container__content \" style=\"visibility:visible\">\n          \n<div class=\"wp-block-ncst-cta-statement\">\n    <div class=\"ncst-cta-statement__container\">\n      <p class=\"ncst-cta-statement__statement\">A Parallax Divider Adds a Splash of Motion and Depth<\/p>\n      \n<div class=\"is-text wp-block-ncst-buttons\">\n    \n<div class=\"is-style-default wp-block-ncst-button\">\n      <a\n        class=\"ncst-block__button-link btn\"\n        href=\"https:\/\/university-communications.ncsu.edu\/documentation\/enhance-your-site\/\"\n        data-ncst-lightbox=\"false\"\n                      >\n                  <span class=\"text\">Read more<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n              <\/a>\n    <\/div>\n  \n\n  <\/div>\n\n\n    <\/div>\n  <\/div>\n\n\n        <\/div>\n          <\/div>\n  <\/div>\n\n\n<blockquote class=\"has-indigo-400-text-color wp-block-ncst-testimonial\">\n        <div class=\"testimonial-container\">\n          <p class=\"testimonial__content\">&#8220;It&#8217;s important to back up your message with proof points. A well-placed Quote or Fact block can do just that.&#8221;<\/p>\n          <div class=\"testimonial__attribution-container \">\n                        <div class=\"attribution-title-name-container\">\n               \n                <p class=\"attribution-name\">Mr. Wuf<\/p>\n                             \n                <p class=\"attribution-title\">He can&#8217;t talk, but he&#8217;d probably say this if he could.<\/p>\n                                        <\/div>\n          <\/div>\n        <\/div>\n      <\/blockquote>\n\n\n<div class=\"ncst-labeled-section wp-block-ncst-featured-content ncst-featured-content is-card-style layout-two-column\">\n  <div class=\"ncst-labeled-section__background\">\n    <div class=\"ncst-labeled-section__container\">\n               <div class=\"ncst-labeled-section__header\">\n                      <h2 class=\"ncst-labeled-section__heading\">Keep Users Moving<\/h2>\n                            <\/div>\n            <div class=\"ncst-labeled-section__content\">\n        \n<div class=\"wp-block-ncst-featured-content\"><a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/university-communications.ncsu.edu\/documentation\/enhance-your-site\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"2037\" height=\"1146\"\n            class=\"content-card__image wp-image-3495\"\n            alt=\"Students study in the sunny atrium of Hunt Library.\"\n            src=\"https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/Hunt_Library_2017-e1700588482669.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/Hunt_Library_2017-e1700588482669.jpg 2037w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/Hunt_Library_2017-e1700588482669-300x169.jpg 300w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/Hunt_Library_2017-e1700588482669-1024x576.jpg 1024w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/Hunt_Library_2017-e1700588482669-768x432.jpg 768w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/Hunt_Library_2017-e1700588482669-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">What&#8217;s Next?<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\"><span class=\"text\">Typically, a marketing page shouldn&#8217;t be the end of a user&#8217;s session on your website. Consider what your users may want to explore next &#8230;<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-light\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-light\">\n\t\t<\/svg><\/span><\/p>\n\t      \t    \n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/university-communications.ncsu.edu\/documentation\/enhance-your-site\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\"\n            class=\"content-card__image wp-image-2775\"\n            alt=\"Student with other graduates in regalia looking to side\"\n            src=\"https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2022\/06\/NS.Commencement.Spring19.6053.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2022\/06\/NS.Commencement.Spring19.6053.jpg 1500w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2022\/06\/NS.Commencement.Spring19.6053-300x169.jpg 300w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2022\/06\/NS.Commencement.Spring19.6053-1024x576.jpg 1024w, https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2022\/06\/NS.Commencement.Spring19.6053-768x432.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">More Browsing!<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\"><span class=\"text\">&#8230; And offer links to that content at the end of your page. Keep motivated users moving through your site \u2014 and extend their session.<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-light\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-light\">\n\t\t<\/svg><\/span><\/p>\n\t      \t    \n          <\/div>\n\n  <\/a>\n<\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Inspire Your Users to Explore Marketing pages help users explore and learn about a topic. Fill your page with persuasive language, varied content and bold imagery to foster curiosity and interest. Characteristics of a marketing page: If you&#8217;re looking for something more streamlined and focused, try out a utility page. Utility pages are meant for&hellip;<\/p>\n","protected":false},"author":104,"featured_media":0,"parent":3368,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/floating-box-header","ncst_dynamicHeaderData":"{\"pageIntro\":\"\",\"backgroundColor\":\"red_400\",\"boxPosition\":\"left\",\"ctaNum\":\"one\",\"useCTA\":false,\"focalPoint\":{\"x\":0.58,\"y\":0.38},\"imageURL\":\"https:\/\/university-communications.ncsu.edu\/documentation\/wp-content\/uploads\/sites\/21\/2023\/11\/Belltower-NCState.jpg\",\"imageID\":3491,\"imageAlt\":\"The Memorial Belltower on NC State's campus.\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3411","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/university-communications.ncsu.edu\/documentation\/wp-json\/wp\/v2\/pages\/3411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/university-communications.ncsu.edu\/documentation\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/university-communications.ncsu.edu\/documentation\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/university-communications.ncsu.edu\/documentation\/wp-json\/wp\/v2\/users\/104"}],"replies":[{"embeddable":true,"href":"https:\/\/university-communications.ncsu.edu\/documentation\/wp-json\/wp\/v2\/comments?post=3411"}],"version-history":[{"count":12,"href":"https:\/\/university-communications.ncsu.edu\/documentation\/wp-json\/wp\/v2\/pages\/3411\/revisions"}],"predecessor-version":[{"id":39351,"href":"https:\/\/university-communications.ncsu.edu\/documentation\/wp-json\/wp\/v2\/pages\/3411\/revisions\/39351"}],"up":[{"embeddable":true,"href":"https:\/\/university-communications.ncsu.edu\/documentation\/wp-json\/wp\/v2\/pages\/3368"}],"wp:attachment":[{"href":"https:\/\/university-communications.ncsu.edu\/documentation\/wp-json\/wp\/v2\/media?parent=3411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}