Utility pages<\/strong> are meant for sharing practical information and helping users perform specific tasks. Keep it simple \u2014 avoid fluff and frills that could slow users down from reaching their goals.<\/p>\n\n\n\n Characteristics of a utility page:<\/em><\/p>\n\n\n\n If you’re looking for something more wide-ranging and designed, try out a marketing page<\/a>. Marketing pages use persuasive language, varied content and bold imagery to help users explore and learn about a topic.<\/p>\n\n\n\n When it comes to organizing a page’s content, “chunking<\/a>” \u2014 or breaking up content into small, distinct units of information \u2014 is a good place to start. Create meaningful, visually distinct units of content that make sense in the context of the whole page. By focusing on one portion of information at a time, you help your users to better scan, understand and retain the information you’re sharing.<\/p>\n\n\n\n What’s more, take some time to prioritize your calls to action and elevate the most important links. Think: What are users visiting your utility page page to do? Use labels that are clear, concise and easy to understand. The Icon Links block<\/strong> below works well for highlighting a few prominent links.<\/p>\n\n\n\n
Organizing Your Page’s Content<\/h2>\n\n\n\n