{"id":228,"date":"2026-02-05T13:57:19","date_gmt":"2026-02-05T13:57:19","guid":{"rendered":"https:\/\/university-communications.ncsu.edu\/email-builder\/?page_id=228"},"modified":"2026-04-29T11:43:27","modified_gmt":"2026-04-29T15:43:27","slug":"sending-emails","status":"publish","type":"page","link":"https:\/\/university-communications.ncsu.edu\/email-builder\/sending-emails\/","title":{"rendered":"Sending Emails"},"content":{"rendered":"\n\n\n\n\n<h2 class=\"wp-block-heading\">Copying Email Builder Code<\/h2>\n\n\n<div class=\"ncst-fancy-paragraph-seventy is-text wp-block-ncst-fancy-paragraph\">\n      \n<div class=\"text-only wp-block-ncst-fp-accompaniment\">\n    \n\n<p>The Email Builder creates HTML code for use in your email marketing platform. To copy it, publish your email, click the \u201cView Email\u201d icon (top right) and click the green \u201cCopy Email HTML\u201d button.<\/p>\n\n\n\n<p><strong>Copying code from the \u201cView Page Source\u201d console will not work.<\/strong><\/p>\n\n\n  <\/div>\n\n\n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<div class=\"wp-block-ncst-fp-image\">\n  <figure class=\"fancy-paragraph__image-container fancy-paragraph__image-square\">\n          <img loading=\"lazy\" width=\"300\" height=\"300\" \n        decoding=\"async\"\n        class=\"fp-image wp-image-231\"\n        src=\"https:\/\/university-communications.ncsu.edu\/email-builder\/wp-content\/uploads\/sites\/32\/2026\/02\/email-builder-ideal-length-box.jpg\"\n         alt=\"Ideal Length box in the email preview screen showing email length guidelines and a button to copy HTML code for your email marketing platform.\" srcset=\"https:\/\/university-communications.ncsu.edu\/email-builder\/wp-content\/uploads\/sites\/32\/2026\/02\/email-builder-ideal-length-box.jpg 300w, https:\/\/university-communications.ncsu.edu\/email-builder\/wp-content\/uploads\/sites\/32\/2026\/02\/email-builder-ideal-length-box-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n          <\/figure>\n<\/div>\n\n\n  <\/div>\n\n\n    <\/div>\n  \n\n\n\n<h2 class=\"wp-block-heading\">Adding Code in Email Marketing Platforms<\/h2>\n\n\n\n<p>The steps you follow to add the copied HTML code depends on the email marketing platform you&#8217;re using. Regardless of your platform, once you&#8217;ve built the email we recommend sending a test version to several internal recipients so you can find and fix any issues before sending the email to all of your recipients.<\/p>\n\n\n\n<p>Instructions for adding HTML code in various platforms are listed below.<\/p>\n\n\n<div class=\"is-text wp-block-ncst-accordion\" >\n    <div class=\"accordion isLinked\" id=\"ncst-accordion-y95aj2\">\n          \n<details class=\"wp-block-ncst-accordion-item\" name=\"y95aj2\"  >\n      <summary class=\"accordion-item__header\">\n        <span class=\"accordion-item__expansion-indicator\">\n          <span class=\"ncst-plus-minus-toggle\"><\/span>\n        <\/span>\n        <h2 class=\"accordion-item__label h6\">MailChimp<\/h2>\n      <\/summary>\n      <p>\n        \n\n<p>Use the Email Builder to build your on-brand email, then paste the HTML code into MailChimp. MailChimp then sends out your email to its intended&nbsp;recipients.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log in to your MailChimp account.<\/li>\n\n\n\n<li>Click \u201cCampaigns\u201d in&nbsp;the top menu.<\/li>\n\n\n\n<li>Click \u201cCreate Campaign.\u201d<\/li>\n\n\n\n<li>Give the campaign a name of your choice, and select the campaign type. In most circumstances the campaign type will be \u201cRegular.\u201d<\/li>\n\n\n\n<li>Go through the normal steps of selecting a list and email setup until you get to the \u201cTemplate\u201d step.<\/li>\n\n\n\n<li>When prompted to select a template, choose \u201cCode your own.\u201d<\/li>\n\n\n\n<li>Select \u201cPaste in code.\u201d<\/li>\n\n\n\n<li>Within the large \u201cCode\u201d text editor box, paste all the HTML code copied from the Email Builder.<\/li>\n\n\n\n<li>Click the gray \u201cSave\u201d button, and then click the blue \u201cSave and Close\u201d button.<\/li>\n\n\n\n<li>Continue to test and send your email as usual.<\/li>\n<\/ol>\n\n\n      <\/p>\n  <\/details>\n\n\n<details class=\"wp-block-ncst-accordion-item\" name=\"y95aj2\"  >\n      <summary class=\"accordion-item__header\">\n        <span class=\"accordion-item__expansion-indicator\">\n          <span class=\"ncst-plus-minus-toggle\"><\/span>\n        <\/span>\n        <h2 class=\"accordion-item__label h6\">Emma<\/h2>\n      <\/summary>\n      <p>\n        \n\n<p>Use the Email Builder to build your on-brand email, then paste the HTML code into Emma. Emma then sends out your email to its intended&nbsp;recipients.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log in to your Emma account.<\/li>\n\n\n\n<li>Click &#8220;Campaigns&#8221; in the top menu. <\/li>\n\n\n\n<li>Click &#8220;Create Campaign.&#8221;<\/li>\n\n\n\n<li>Select &#8220;Start from scratch&#8221; and &#8220;CUSTOM HTML.&#8221;<\/li>\n\n\n\n<li>Within the large \u201cCode\u201d text editor box, paste all the HTML code copied from the Email Builder.<\/li>\n\n\n\n<li>Click &#8220;Review &amp; send&#8221; once you are ready to continue preparing your email to be sent.<\/li>\n<\/ol>\n\n\n      <\/p>\n  <\/details>\n\n\n<details class=\"wp-block-ncst-accordion-item\" name=\"y95aj2\"  >\n      <summary class=\"accordion-item__header\">\n        <span class=\"accordion-item__expansion-indicator\">\n          <span class=\"ncst-plus-minus-toggle\"><\/span>\n        <\/span>\n        <h2 class=\"accordion-item__label h6\">Google Groups<\/h2>\n      <\/summary>\n      <p>\n        \n\n<p>Emails created with the Email Builder can be sent to members of a Google Group. This means you do not have to use an email delivery platform such as Bronto or Mailchimp for smaller email lists that will fit into a Google Group. If you do not yet have a Google Group, you can request one by going to&nbsp;<a href=\"https:\/\/webregistry.ncsu.edu\/\">webregistry.ncsu.edu<\/a> and clicking &#8220;Start a New Request.&#8221;<\/p>\n\n\n\n<p>If you will be using a Google Group to send your email, choose \u201cGeneric\u201d as your mail sender. This will remove the links and tokens from the email footer that senders such as Mailchimp require. These links and tokens are most commonly used to include an unsubscribe link. This link is not necessary when using a Google Group because Google will automatically append this information to the end of the email.<\/p>\n\n\n\n<p>Once you have created your email within the Email Builder, you can open it in your browser by clicking \u201cPreview.\u201d It is recommended that you complete this step and the following step in Google Chrome for best results and compatibility.<\/p>\n\n\n\n<p>In the window\/tab that opens, copy the entire email. Press Ctrl\/Cmd + A to select the whole email. Then press Ctrl\/Cmd + C to copy the email. Then, within your Gmail account, create a new email. You can then paste the copied content into the email\u2019s body by pressing Ctrl\/Cmd + V.<\/p>\n\n\n\n<p>The \u201cTo\u201d field will be the email address of your Google Group, and you can provide a subject line of your choice.<\/p>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;If you are sending to a small number of recipients (about 100 people or less), you can bypass using a Google Group and instead use your normal NC&nbsp;State Gmail account. In this scenario, you would paste your list of recipients into the \u201cBcc\u201d field of the email.<\/p>\n\n\n      <\/p>\n  <\/details>\n\n\n<details class=\"wp-block-ncst-accordion-item\" name=\"y95aj2\"  >\n      <summary class=\"accordion-item__header\">\n        <span class=\"accordion-item__expansion-indicator\">\n          <span class=\"ncst-plus-minus-toggle\"><\/span>\n        <\/span>\n        <h2 class=\"accordion-item__label h6\">Slate<\/h2>\n      <\/summary>\n      <p>\n        \n\n<p>Emails created with the Email Builder can be sent to a list\/segment within Slate. Using the Email Builder can help you communicate more effectively and easily with prospective students, applicants and admitted students.<\/p>\n\n\n\n<p>When creating an email within the Email Builder, select \u201cSlate\u201d as the email sender. This will replace the mail merge tokens within the footer of the email.<\/p>\n\n\n\n<p>Once you have created your email within the Email Builder, you can open it in your browser by clicking \u201cPreview.\u201d Right-click anywhere within the previewed email and select the option to view the page\u2019s source code. Within the Google Chrome browser, the language \u201cView Page Source\u201d is used to denote this option.<\/p>\n\n\n\n<p>In the window\/tab that opens, copy all the code. You can do this by pressing Ctrl\/Cmd + A to select all; then press Ctrl\/Cmd + C to copy the selected code.<\/p>\n\n\n\n<p>Within Slate, go into the message editor. Within the edit window\u2019s toolbar, click on \u201cSource.\u201d You should now see the message&#8217;s HTML code. Replace all the existing code with what you copied from the Email Builder. You can paste the copied code by pressing Ctrl\/Cmd + V.<\/p>\n\n\n\n<p>You can now save the edited message and continue with your normal sending steps within Slate.<\/p>\n\n\n      <\/p>\n  <\/details>\n\n\n    <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Copying Email Builder Code Adding Code in Email Marketing Platforms The steps you follow to add the copied HTML code depends on the email marketing platform you&#8217;re using. Regardless of your platform, once you&#8217;ve built the email we recommend sending a test version to several internal recipients so you can find and fix any issues&hellip;<\/p>\n","protected":false},"author":211,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-header","ncst_dynamicHeaderData":"{}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"class_list":["post-228","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/university-communications.ncsu.edu\/email-builder\/wp-json\/wp\/v2\/pages\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/university-communications.ncsu.edu\/email-builder\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/university-communications.ncsu.edu\/email-builder\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/university-communications.ncsu.edu\/email-builder\/wp-json\/wp\/v2\/users\/211"}],"replies":[{"embeddable":true,"href":"https:\/\/university-communications.ncsu.edu\/email-builder\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":8,"href":"https:\/\/university-communications.ncsu.edu\/email-builder\/wp-json\/wp\/v2\/pages\/228\/revisions"}],"predecessor-version":[{"id":884,"href":"https:\/\/university-communications.ncsu.edu\/email-builder\/wp-json\/wp\/v2\/pages\/228\/revisions\/884"}],"wp:attachment":[{"href":"https:\/\/university-communications.ncsu.edu\/email-builder\/wp-json\/wp\/v2\/media?parent=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}