Rather than a single logo, NC State Day of Giving is represented by a combination of elements: the NC State logo, the campaign wolf logo, the date and the name of the day. A combination of these elements — assembled with careful attention to spacing and alignment — is called a “lock-up.” A lock-up should be selected based on the elements it contains and the layout in which it appears. Lock-ups can be fluid in how the elements are combined; you’ll find some pre-configured versions below.
The large name version of the lock-up is the primary mark for the Day of Giving and should be used whenever possible.
The large date version of the Day of Giving lock-up should be used when you want to emphasize the date of the event.
The horizontal version of the Day of Giving lock-up should be used in cases where a horizontal orientation would better suit your design.
The name-only version of the Day of Giving lock-up lacks any NC State branding. It should only be used in coordination with another lock-up such as the NC State logo, a college lock-up or the campaign lock-up. This name-only lock-up should never be used as a stand-alone lock-up. See guidelines below for usage specifics.
The no-date version of the Day of Giving lock-up should only be used on the actual Day of Giving. On this day, spotlighting the date will no longer be a priority and it can be dropped.
Lock-Up Layout Guidelines
Because your communications will likely include other logo elements — including campaign branding — the introduction of Day of Giving lock-ups could pose a design challenge. Keep the following guidelines in mind when selecting a lock-up for use, and remember that clarity and simplicity are paramount.
Think and Do the Extraordinary and Day of Giving Together
Don’t group the lock-ups together: this much wording in a logo format is overwhelming. Mention the campaign in content, or place a campaign lock-up in a complementary place in the layout.
Don’t duplicate the campaign wolf logo. Use a single wolf locked-up with either the Day of Giving or campaign type.
Logos and Day of Giving Together
Don’t group logos and lock-ups together: this much wording in a logo format is overwhelming. Place them in complementary places in the layout.
These print assets have been made available for departments and units for direct mail and print promotions of Day of Giving.
Post the flyer on bulletin boards around your department or unit offices to help spread awareness of Day of Giving.
The postcard can be printed and distributed to increase awareness and encourage support for Day of Giving.
The social media toolkit includes a profile picture frame and cover art so you can easily add Day of Giving flair to your social media accounts. The sample content calendar provides guidance for social media messaging leading up to and on NC State Day of Giving. Keep an eye out for a social media toolkit for ambassadors, coming soon.
Profile Picture Frame
The Social Media Ambassador Toolkit will include a Day of Giving frame that users can add to their Facebook profile picture. Facebook does not allow pages to natively add a frame to their profile photos. For this reason, we will provide a Photoshop file of the frame so colleges and units can add the frame via Photoshop and use their new profile photo across multiple social media platforms.
Facebook Cover Videos
Download the cover video of your choice to use on your Facebook Page.
Twitter Cover Photos
Download the cover photo of your choice to use on your Twitter account.
Social Media Content Calendar
Use this social media content calendar as a guide to plan your messaging leading up to and on Day of Giving.
The key messages for NC State Day of Giving focus on the strength of the Pack, the extraordinary things we can accomplish together, the collective positive impact of gifts of all sizes and the ways each and every college, unit and program combine to make this university a force for good, not just in North Carolina but throughout the world.