Day of Giving Toolkit

The following assets have been made available for the NC State community's use in the run-up to our first Day of Giving. These assets are only to be used for official Day of Giving communications. Make sure you are familiar with the NC State brand before creating any Day of Giving communications.

Lock-Ups

Rather than a single logo, NC State Day of Giving is represented by a combination of elements: the NC State logo, the campaign wolf logo, the date and the name of the day. A combination of these elements — assembled with careful attention to spacing and alignment — is called a “lock-up.” A lock-up should be selected based on the elements it contains and the layout in which it appears. Lock-ups can be fluid in how the elements are combined; you’ll find some pre-configured versions below.

Example of correct usage of lockups on social media
Example of correct usage of lockups in print media

Large Name

The large name version of the lock-up is the primary mark for the Day of Giving and should be used whenever possible.

Large Name red and white text lock-up reading NC State Day of Giving 3.27.19
Large Name white text lock-up reading NC State Day of Giving 3.27.19
Large Name red text lock-up reading NC State Day of Giving 3.27.19

Large Name (.eps)

Large Name (.png)

 

Large Date

The large date version of the Day of Giving lock-up should be used when you want to emphasize the date of the event.

Large Date red and white text lockup reading NC State Day of Giving 3.27.19
Large date white text lockup reading NC State Day of Giving 3.27.19
Large Date red text lockup reading NC State Day of Giving 3.27.19

Large Date (.eps)

Large Date (.png)

 

Horizontal

The horizontal version of the Day of Giving lock-up should be used in cases where a horizontal orientation would better suit your design.

Horizontal two color lockup reading NC State Day of Giving 3.27.19
Horizontal white text lockup reading NC State Day of Giving 3.27.19
Horizontal red text lockup reading NC State Day of Giving 3.27.19

Horizontal (.eps)

Horizontal (.png)

 

Name Only

The name-only version of the Day of Giving lock-up lacks any NC State branding. It should only be used in coordination with another lock-up such as the NC State logo, a college lock-up or the campaign lock-up. This name-only lock-up should never be used as a stand-alone lock-up. See guidelines below for usage specifics.

Name Only lockup with red and white text reading Day of Giving 3.27.19
Name Only lockup with white text on red background reading Day of Giving 3.27.19
Name Only lockup with red text on white background ready Day of Giving 3.27.19

Name Only (.eps)

Name Only (.png)

 

No Date

The no-date version of the Day of Giving lock-up should only be used on the actual Day of Giving. On this day, spotlighting the date will no longer be a priority and it can be dropped.

Lockup with red and white text reading NC State Day of Giving Hashtag Giving Pack
Lockup with white text on red background reading NC State Day of Giving

No Date (.eps)

No Date (.png)

Lock-Up Layout Guidelines

Because your communications will likely include other logo elements — including campaign branding — the introduction of Day of Giving lock-ups could pose a design challenge. Keep the following guidelines in mind when selecting a lock-up for use, and remember that clarity and simplicity are paramount.

Think and Do the Extraordinary and Day of Giving Together

Don’t group the lock-ups together: this much wording in a logo format is overwhelming. Mention the campaign in content, or place a campaign lock-up in a complementary place in the layout.

Example of incorrect usage of lockups
Example of correct usage of lockups
 

Don’t duplicate the campaign wolf logo. Use a single wolf locked-up with either the Day of Giving or campaign type.

Example of incorrect usage of lockups
Example of correct usage of lockups
 

Logos and Day of Giving Together

Don’t group logos and lock-ups together: this much wording in a logo format is overwhelming. Place them in complementary places in the layout.

Example of incorrect usage of logos
Example of correct usage of lockups
 

All Print (CMYK) Lock-Ups (.eps)

All Screen (RGB) Lock-Ups (.eps)

All Microsoft Office Lock-Ups (.png)

Email Strategy

This document outlines the central email strategy for Day of Giving. Guidelines and content samples are provided for those colleges and units wanting to amplify the central strategy with additional messaging.

Email Strategy Toolkit (.pdf)

Print Collateral

These print assets have been made available for departments and units for direct mail and print promotions of Day of Giving.

Flyer

Post the flyer on bulletin boards around your department or unit offices to help spread awareness of Day of Giving.

Save the date flyer preview

Save the Date Flyer (.pdf)

 

Postcard

The postcard can be printed and distributed to increase awareness and encourage support for Day of Giving.

Front side of save the date postcard
Back side of save the date postcard

Save the Date Postcard Template (.pdf)

Social Media

The social media toolkit includes a profile picture frame and cover art so you can easily add Day of Giving flair to your social media accounts. The sample content calendar provides guidance for social media messaging leading up to and on NC State Day of Giving. Keep an eye out for a social media toolkit for ambassadors, coming soon.

Profile Picture Frame

The Social Media Ambassador Toolkit will include a Day of Giving frame that users can add to their Facebook profile picture. Facebook does not allow pages to natively add a frame to their profile photos. For this reason, we will provide a Photoshop file of the frame so colleges and units can add the frame via Photoshop and use their new profile photo across multiple social media platforms.

Example of social media profile picture frame.

Profile Picture Photoshop Template (.zip/.psd)

 

Facebook Cover Videos

Download the cover video of your choice to use on your Facebook Page.

Academics

Academics Facebook Cover Video (.mp4)  

Campus Life

Campus Life Facebook Cover Video (.mp4)  

Athletics

Athletics Facebook Cover Video (.mp4)

Twitter Cover Photos

Download the cover photo of your choice to use on your Twitter account.

Red Belltower

Twitter cover photo with memorial belltower and text reading NC State 03.27.19 Day of Giving Hashtag Giving Pack

Twitter Cover Photo - Belltower (.jpg)

 

Reynolds Court

Twitter cover photo with Tuffy logo on Reynolds Coliseum court and text reading NC State 03.27.19 Day of Giving Hashtag Giving Pack

Twitter Cover Photo - Reynolds (.jpg)

 

Talley

Twitter cover photo depicting the Talley Student Union Technology Tower and text reading NC State 03.27.19 Day of Giving Hashtag Giving Pack

Twitter Cover Photo - Talley (.jpg)

 

The Wufs

Twitter cover photo depicting Mr. and Ms. Wuf cheering at a basketball game with text reading NC State 03.27.19 Day of Giving Hashtag Giving Pack

Twitter Cover Photo - Wufs (.jpg)

 

Social Media Content Calendar

Use this social media content calendar as a guide to plan your messaging leading up to and on Day of Giving.

Social Media Content Calendar

 

Key Messages

The key messages for NC State Day of Giving focus on the strength of the Pack, the extraordinary things we can accomplish together, the collective positive impact of gifts of all sizes and the ways each and every college, unit and program combine to make this university a force for good, not just in North Carolina but throughout the world.

Key Messaging Strategy Document (.pdf)

Development Officer Fact Sheet

This document summarizes information specific to Development Officers. Learn how to steward VIP gifts, counting rules for VIP gifts, how to get VIP gifts into the leaderboard on Day of Giving and more.

Development Officer Fact Sheet (.pdf)

University-Level Giving Challenges

Challenges are a way to incentive donors and encourage engagement in NC State’s Day of Giving.

Giving Challenges Fact Sheet (.pdf)

Counting Rules

This document summarizes the rules for counting various types of gifts in Day of Giving totals and outlines the criteria major gifts must meet in order to be included.

Day of Giving Counting Rules (.pdf)

Email Signature

During the month prior to NC State Day of Giving, help spread the word by updating your email signature to include the Day of Giving lockup, which will link to dayofgiving.ncsu.edu. The lockup should appear on its own line at the bottom of the email signature — below all contact information, which should remain as text.

To update your email signature to include the Day of Giving lockup:

  1. Open your email settings (Gmail) in another tab or window, scroll down to the “Signature” section and enter your signature text in the text field. If you already have an email signature, verify that the information in it is correct.
  2. To properly format your signature text, use your mouse to select it all, and then use the formatting buttons directly above the text field to select the Sans Serif font at normal size.
  3. To insert the lockup, add two paragraph returns below the last line of text in your signature. Then, click on the below image, hold your mouse button down, drag the image into your email signature and drop it in the appropriate location.

    NC State Day of Giving 03.27.19

  4. Once the lockup image is in place, click Save Changes at the bottom of the page.

Alternatively, if the above method does not work for your email client:

  1. Download the lockup to your computer (below).
  2. In your email settings (Gmail), scroll down to the “Signature” section and enter your signature text in the text field. If you already have an email signature, verify that the information in it is correct.
  3. To properly format your signature text, use your mouse to select it all, and then use the formatting buttons directly above the text field to select the Sans Serif font at normal size.
  4. To insert the lockup, add two paragraph returns below the last line of text in your signature. Then click the Insert Image icon (next to the Link icon) and upload the image file from your computer.
  5. Once the lockup image is in place, click on it and select “Change” from the “Link:” options. In the “Edit Link” pop-up box that appears, paste https://dayofgiving.ncsu.edu/ into the web address field. Then click “OK.”
  6. Click Save Changes at the bottom of the page.

Go to email settings (Gmail).

Example of correct implementation of Day of Giving email signature

Day of Giving Email Signature Logo (.png)

Website Images

The following .PSD file can be edited and used to populate 16x9 ratio images for your website. These images can be used on your site to help promote Day of Giving.

Example of the Day of Giving image used in the header section of a webpage

Example of Day of Giving header image with the belltower in the background and text reading NC State Day of Giving Hashtag GivingPack
Example of Day of Giving header image with a wolf statue in the background and text reading NC State Day of Giving Hashtag GivingPack

Website Images Photoshop Template (.zip/.psd)

 

Board Member Letter

This letter can be used and customized by board members or other volunteers to reach out to their peers to share details about Day of Giving and encourage participation.

Board Member or Volunteer Letter (Google Doc)

VIP Window Details and Form

This document provides helpful links and serves as comprehensive guide to soliciting and documenting gifts during the Day of Giving VIP Phase.

VIP Window Details and Gift Intent Form (Google Doc)

Video Share VIP Challenge

Download the video file below and upload it natively to your college, program or fund's Facebook Page on or after Wednesday, March 13. Your Facebook post copy should encourage your Facebook Fans to share the original post from your page. Example post: "Want to help us get an early lead on the NC State Day of Giving leaderboard? All you have to do is share this #GivingPack video! The college, unit or fund with the most shares by March 27 wins an extra $5,000. https://dayofgiving.ncsu.edu" Please note that this challenge is only on Facebook.

Social Share Challenge Facebook Video (.mp4)