Social Media
We’ve constructed one of the most robust centers for social media strategy in all of higher education.
Social Intelligence
Social media experts across campus come together in NC State’s Social Media Strategy Hub: a collaborative, analytically driven workspace — housed in University Communications and Marketing — where good ideas compound and great social content thrives.
We thoughtfully leverage social platforms to strengthen NC State’s brand and tell the Wolfpack’s stories, we maintain the university’s official social media accounts, and we empower units across campus to run their own channels more effectively.
Top-10 Instagram in Higher Ed
Rival IQ’s Higher Education Social Media Engagement Report of 364 D1 universities
8.1M
Monthly Impressions
across channels for our enterprise and Hub partner accounts
🐺📍➡️ Swipe to see how you made your mark, Wolfpack.
Your 18,028 gifts totaled $43,656,421 — and while it all started and ended in just 24 hours, the mark you made this Day of Giving will be felt for years to come. Thank you for #GivingPack.
Ready, set, SEARCH. 🐺🔍 There are FIVE stuffed Wufs hidden across campus (main and Centennial). Find one and win $500 for the college, program or unit that matters most to you. ➡️ Swipe to practice finding them. #GivingPack
P.S. Each Wuf comes with instructions on how to claim your prize. Make sure you follow them!
P.P.S. A sixth Wuf has gone digital! Be the first to find it on the Day of Giving website to win. Good luck!
Where will YOU make your mark today? 📍 On Day of Giving, every gift is a way to share what matters to you and why you stay connected to NC State.
Visit the link in our bio to see how you can make an impact by #GivingPack.
How the Hub Works
The Social Media Strategy Hub is engineered for innovation, uniting highly skilled specialists from units across the university to connect and collaborate under one roof.
We foster productive partnerships with clients ranging from the College of Agriculture and Life Sciences to Undergraduate Admissions to cultivate a campuswide network of social media expertise.
When our specialists join forces in the Hub, they solve problems together and create dynamic social content to meet the business goals of their respective units.
Hub Partner Channels
10 Campus Partners
with social media specialist positions in our Hub
40+ Accounts Managed
on Facebook, X, Instagram, LinkedIn, YouTube, Threads and TikTok
1.1M Followers
across channels for our enterprise and Hub partner accounts
Student Creator Program
The Hub is also home to NC State’s social media Student Creator Program, which aims to authentically portray the undergraduate and graduate student experience. We lead and empower a cohort of students to create content for NC State-owned social media channels.
Campus communicators interested in collaborating with our student creators can reach out to Victoria Bliss, social media advisor for student-generated content, for more information.
70+ Official NC State Accounts
Keep up with what’s happening across the university.
Starting Your Own Social Channels
The university encourages colleges, departments, programs, groups and entities to carefully consider their goals, needs and bandwidth before launching a strategic social media presence.
We’ve developed a social media policy to ensure that all interactions on behalf of NC State advance the university’s best interests.
Your Starter Kit
Leadership
Megan Ellisor
Director of Social Media
mnelliso@ncsu.edu
Megan leads the Social Media Strategy Hub, working with the social media specialists to hone their multimedia skills and develop effective content strategies to meet the needs of their college or unit. Megan also oversees the university’s enterprise social team and the Student Creator Program.
Molly Donovan
Assistant Director of Social Media
mbdonova@ncsu.edu
Molly leads the enterprise social media team, managing the university’s @NCState presence across seven platforms. Molly aligns the daily content strategy to the university’s strategic goals and works closely with the Student Creator Program to highlight the student experience online.
Victoria Bliss
Social Media Advisor for Student-Generated Content
vbliss@ncsu.edu
Victoria leads the Student Creator Program, managing a team of students who make content for the @NCState account and other accounts in the Hub.