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University Communications and Marketing
Teammates in University Communications and Marketing collaborate on a project in a meeting room.

Services

Our team of marketing and communications professionals brings a wealth of expertise to support any project from start to finish.

What We Do

University Communications and Marketing is adept at helping clients find effective solutions to their communications challenges. Through our dynamic, collaborative approach, we turn ideas into action and deliver measurable results.

Copywriting

Our writers know how to capture attention and compel action. Examples include marketing and advertising campaigns, web content and information architecture, email and direct mail, announcements, script writing, content strategy and more.

Creative Strategy and Art Direction

Our creative professionals work at the forefront of the NC State brand. They can assist with brand vision and strategy, messaging, naming and taglines, strategic communication plans, creative consultation and identity development.

Digital Strategy and Web Development

In the 21st century, digital communications are critical. Our team combines communication strategy with digital implementation to provide the perfect solution to your up-to-the-minute needs. Examples include social media strategy and assets, website design and strategy, email newsletters and templates, new media development, app creation and news blogs.

Editorial Writing

Need customized editorial content for your magazine, newsletter or blog? Our writers will put your best foot forward, a word at a time. Examples include interviews, news releases, speeches, feature articles, newsletters and press conference assistance.

Graphic Design

You name it, we do it: print, digital, outdoor and more. Our experts transform visions into reality. Examples include annual reports, recruitment collateral, maps, giveaways, environmental design, interactive displays and fact brochures.

Photography

In the studio or in the field, our team of photographers captures NC State people, places and things in their best light. Examples include headshots, faculty/staff profiles, event coverage, student/faculty shadowing, branded photography packages, and website and presentation imagery.

Project Management

A designated project coordinator keeps your project on track from start to finish. Our coordinators steer the ship so you don’t have to. Examples include managing timelines, securing vendors, scheduling meetings, incorporating client feedback, involving stakeholders and controlling quality.

Editing and Proofreading

Too busy generating content to give it a once-over? Let us do the dirty work on your words. Examples include fact-checking, research, copy editing, proofreading and AP styling.

Video Production and Editing

With our talented video producers and state-of-the-art equipment, an Emmy isn’t out of the question. We’re ready to roll out the red carpet for your next video production. Examples include videos for announcements, recruitment, promotional purposes and donor recognition, as well as commercials, event coverage, live broadcasting, video editing, motion graphics and video transcription.

Social Media

Our social media hub is leading the charge in redefining the social landscape at NC State. High-tech systems and software allow us to tailor conversations to yield high audience engagement and growth. Strategy is our forte and our staff of talented social media specialists ensure execution. Let us help you with elevating your social presence as a central part of your marketing strategy.

Partner With University Communications and Marketing

Ready to get started? Get in touch about your project’s scope and needs, and we’ll work together to achieve your goals.

Contact us
Submit a project request
A colorful collection of assorted UComm material.

Web Products and Tools

UComm creates and manages a suite of products and tools designed to support campus partners in communicating more effectively on the web. See what’s available:

NC State Theme

The NC State Web Platform provides a robust platform for delivering web content. The theme works well for both information-dense sites and higher-level marketing sites.

Landing Page Builder

The Landing Page Builder empowers communicators to create stand-alone, temporary landing pages that are focused on the specific conversions and goals of your digital marketing campaigns.

Newswire

The Newswire facilitates the sharing and republishing of news content between campus units. Site maintainers can choose what content to share or republish.

NC State People

This WordPress plugin interfaces with the main campus directory to pull in basic contact information and create a directory of individuals affiliated with a unit.

Email Generator

The Email Generator provides a simple way to build out templated emails that better organizes messaging while keeping content on brand.

EMDS 2.0

The Email Mass Distribution System facilitates list management, email creation, proofing, and reporting for NC State’s marketing and gift solicitation emails.