Social Media
We’ve constructed one of the most robust centers for social media strategy in all of higher education.
Social Intelligence
Social media experts across campus come together in NC State’s Social Media Strategy Hub: a collaborative, analytically driven workspace — housed in University Communications and Marketing — where good ideas compound and great social content thrives.
We thoughtfully leverage social platforms to strengthen NC State’s brand and tell the Wolfpack’s stories, we maintain the university’s official social media accounts, and we empower units across campus to run their own channels more effectively.
Top-10 Instagram in Higher Ed
Rival IQ’s Higher Education Social Media Engagement Report of 364 D1 universities
8.1M
Monthly Impressions
across channels for our enterprise and Hub partner accounts
Discover @NCState
When red is considered a neutral on your campus. 🙂↕️🐾🔴 College Colors Day is Friday, Sept. 4. Y’all know what to do.
From the Free Expression Tunnel to the moon and back. 🚀🐺
Last week, we proudly welcomed NASA astronaut Christina Hammock Koch home to her alma mater and named Koch Hall in her honor.
🎥 Hit rewind on her two-day campus visit.
How the Hub Works
The Social Media Strategy Hub is engineered for innovation, uniting highly skilled specialists from units across the university to connect and collaborate under one roof.
We foster productive partnerships with clients ranging from the College of Agriculture and Life Sciences to Undergraduate Admissions to cultivate a campuswide network of social media expertise.
When our specialists join forces in the Hub, they solve problems together and create dynamic social content to meet the business goals of their respective units.
Hub Partner Channels
10 Campus Partners
with social media specialist positions in our Hub
40+ Accounts Managed
on Facebook, X, Instagram, LinkedIn, YouTube, Threads, Bluesky and TikTok
1.1M Followers
across channels for our enterprise and Hub partner accounts
Student Creator Program
The Hub is also home to NC State’s social media Student Creator Program, which aims to authentically portray the undergraduate and graduate student experience. We lead and empower a cohort of students to create content for NC State-owned social media channels.
Become an NC State Student Creator
The Student Creator Program is open to any NC State student, undergraduate or graduate, who is highly engaged, creative and passionate about making innovative social media content.
Must be a currently enrolled student to apply. Applications can be submitted at any time and are reviewed on a rolling basis.
70+ Official NC State Accounts
Keep up with what’s happening across the university.
Starting Your Own Social Channels
The university encourages colleges, departments, programs, groups and entities to carefully consider their goals, needs and bandwidth before launching a strategic social media presence.
We’ve developed a social media policy to ensure that all interactions on behalf of NC State advance the university’s best interests.
Your Starter Kit
Leadership
Megan Ellisor
Director of Social Media
mnelliso@ncsu.edu
Megan leads the Social Media Strategy Hub, working with the social media specialists to hone their multimedia skills and develop effective content strategies to meet the needs of their college or unit. Megan also oversees the university’s enterprise social team and the Student Creator Program.
Molly Donovan
Assistant Director of Social Media
mbdonova@ncsu.edu
Molly leads the enterprise social media team, managing the university’s @NCState presence across seven platforms. Molly aligns the daily content strategy to the university’s strategic goals and works closely with the Student Creator Program to highlight the student experience online.
Victoria Bliss
Social Media Advisor for Student-Generated Content
vbliss@ncsu.edu
Victoria leads the Student Creator Program, managing a team of students who make content for the @NCState account and other accounts in the Hub.