Strategic Brand Management

We work to strategically steward, elevate and monetize one of our university's most valuable assets: the NC State brand.

A Stronger Brand, Built Together

At NC State University, we’ve built our reputation on generations of delivering economic, societal and intellectual prosperity. And our brand’s momentum and impact are just beginning to take hold.

The Office of Strategic Brand Management seeks to capitalize on our rising brand awareness to help the university accomplish its goals and achieve its potential. The results? Improved rankings, bright students and faculty, strong partnerships and proud alumni.

Our team provides leadership and guidance in managing existing university business sponsorships, developing new business relationships, internal and external brand management, and trademark management and licensing. We’re responsible for managing approved uses of any NC State logo, image or copy used by or in conjunction with any university business, nonprofit or agency partner. And we evaluate requests to film on NC State’s campus.


Christopher Boyer
Assistant Vice Chancellor, Strategic Brand Management
Chris leads a coordinated effort to elevate NC State’s brand awareness and affinity, enhance university partnerships, and improve revenue-generation to support the institution’s strategic goals.

Gregg Zarnstorff
Director of Trademarks and Brand Protection, Strategic Brand Management
Gregg provides guidance and support to facilitate use of NC State trademarks in accordance with pertinent policies, rules and regulations.

Sonni Minton
Assistant Director of Trademarks Licensing and Brand Protection, Strategic Brand Management
Sonni is responsible for trademark and licensing approvals and assists in managing the promotional activities of the trademark licensing program.

Erin McCrary
Project Coordinator, Strategic Brand Management
Erin manages day-to-day operations for the Office of Strategic Brand Management and assists in the coordination of special programs and projects.