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University Communications and Marketing

Light Pole Banner Guidelines

Learn how NC State curates university-level branding across campus — and how to request a temporary light pole banner for your unit.

University Communications and Marketing (UComm) oversees and approves all NC State campus light pole banners and their content. The following guidelines apply to all light pole banners on campus roads and sidewalks or along common areas, including parking lots, lawns and the Brickyard.

Light pole banners typically display university-level branding, including the NC State brick logo, our “Think and Do” brand mantra or universal messages (such as “Welcome to Campus”).

All light pole banners are subject to university brand guidelines and RUL 01.25.01 – NC State Brand Use and Protection.

The following university regulations address other aspects of temporary signage:

Light Pole Banner Process

  • Light pole banner installation may only be conducted on approved banner brackets by an approved NC State Facilities installation team.
  • Requests for light pole banner installations must be routed through UComm for final approval before installation is scheduled with Facilities.
  • All light pole banners must follow university brand guidelines and specifications for size, weight and color usage.
  • UComm will coordinate with Facilities to remove unapproved, inappropriate or damaged light pole banners.

Temporary Light Pole Banner Requests

  • University units may request to install temporary light pole banners marking university anniversaries or campuswide events, such as Red and White Week, Commencement or Wolfpack Welcome Week.
  • Colleges or divisions may request temporary light pole banners to acknowledge other significant events or celebrations, including major announcements and anniversaries that are relevant to their unit.
  • Campus units will assume all costs for purchase, installation, maintenance and removal of temporary banners.
  • Temporary banners are typically displayed for a period of a few weeks at most, though UComm may grant exceptions of up to a year.
  • Temporary banners are typically displayed in locations relevant to the unit or event, though UComm may grant exceptions.
  • Requests for temporary banners should be submitted to UComm via ncstatebrand@ncsu.edu.
  • Please submit your request for review at least eight weeks prior to the desired date of installation. (This allows for at least two weeks for review, at least three weeks for fabrication from an approved vendor and at least three weeks for installation.)
Request a temporary banner

Other Considerations

  • All temporary light pole banners must follow university branding guidelines, including appropriate use of NC State logos, marks, colors and imagery.
  • Temporary banners should be easy to read and understand, both at a glance and from afar.
  • Temporary banners should not undermine, detract from or be easily mistaken for central university branding or messaging.
  • Temporary banners should promote NC State or its units. Typically, they should not promote events, entities, people or products external to the university, including nonuniversity sponsors.
  • When deciding whether to approve a temporary banner request, UComm will consider the timing and relevance of the request; in some cases, other university branding or messaging may have priority during the requested time period.