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University Communications and Marketing

Lighten Your Pack Toolkit

University Communications and Marketing, in collaboration with the Division of Academic and Student Affairs, has developed a campuswide mental health and well-being campaign. Below, you'll find the toolkit we developed to help NC State communicators share wellness-related messages with students and employees.

Students, faculty and staff enjoy a spring day by participating in a Pause for Tiny Hooves event at the Corner on Centennial campus. Therapy miniature horses from Stampede of Love, as well as therapy dogs, provide a wellness break from the end of semester rush.

Campaign Theme

From academic stress and personal obligations to relationships and planning for the future, we all carry a lot with us. “Lighten Your Pack” encourages students and employees alike to evaluate what they’re carrying with them each day and use the resources available to help them manage the stresses of their load. This central theme also encourages empathy and community by suggesting we can all come together to lighten our Pack.

As you plan and execute your communications for the year, the university’s Wolfpack Wellness website is your one-stop shop for information, resources and upcoming events related to mental health and well-being. Use this toolkit to supplement and guide your wellness-related messages.

Visual Assets

Inspired by NC State’s wellness strategic plan, the campaign mark combines floating feather imagery with the six-element wellness wheel. The design centers on the idea of lightness, a holistic health model and the NC State brand.
The campaign mark should be shared with additional context that highlights the resources available to respective audiences. Integrate the mark into wellness materials like posters, social media posts and more.

The campaign visuals also include a six-video series with each video highlighting one element of wellness. Utilize the videos to spotlight the various ways students and employees can make connections and use the available resources throughout campus.

Explore the design assets
The Lighten Your Pack logo, which shows two feathers creating a circle.

Key Messages

  1. Use our campus resources to support your well-being and take care of your whole self.
  2. Reach out to others and ask how you can help lighten their pack — you never know what they may be struggling to carry.
  3. No matter your role — student, faculty member, staff member, leader, mentor — you can help shape our community for the better and build a community of care for yourself and our Wolfpack.

Below you’ll find additional messages to support your wellness-related communication efforts all year long.

Our campus resources are designed to help you care for your whole self.

Empower your audience to find balance by prioritizing holistic wellness. Highlight wellness.ncsu.edu as a resource hub that provides easy access to a wide variety of support for students and employees.

  • No matter what you’re looking for, we have campus resources for you. From physical and emotional health to financial wellness and community-building, support is available.
  • Maintaining your mental health takes care and intention every day. Establishing and maintaining a healthy mindset is about aiming for progress, not perfection.
  • Looking for ways to lighten your pack? Explore on- and off-campus resources.
  • Example: Have you met your college’s embedded counselor? Stop by during drop-in hours and get support where you need it most.

Find a way to lighten someone’s pack today.

Use your messaging to express and cultivate empathy within our community. Encourage your audience to familiarize themselves with the resources and groups available, to better connect those in need with the right support.

  • Explore trainings and programs offered at NC State to help you take charge of your own well-being and support others along the way.
  • Care goes both ways: Sometimes you may need help to lighten your load, and other times you can offer that same support to others. Be a part of someone else’s community of care.
  • The easiest way to show someone you care is to tell them. Ask how your friends and classmates are doing, and listen to their response to learn how you can best support them.
  • Example: Invite a friend to drop in to one of 12 spaces cultivated for wellness and connection with specific interests in mind.

Together, it’s easier to lighten our Pack.

Communicate the importance of community and the spaces where your audience can feel like they belong at NC State. Share ways students and employees alike can find and build their own support networks.

  • A community of care is a broad support network that fosters well-being and belonging for all. Consider how you can care for others by sharing your talents, passions and experiences through a campus organization, Student Government or a dedicated program or service.
  • We know that feeling connected and getting involved looks different for everyone. Find your sense of belonging as a member of the NC State community on your terms, at your speed and in the ways that matter to you.
  • Example: Helping yourself — and others — prioritize mental health doesn’t have to be difficult. Sign up for a training and development session today, and expand your wellness knowledge base.
Leaves are shown in silhouette during fall on the Court of North Carolina.

Content Strategy

NC State values inclusion, community and collaboration. These ideas are central to fulfilling our strategic goals to empower students for a lifetime of success and impact as well as championing a culture of belonging and well-being in all we do. Our values are guiding lights for the campaign identity “Lighten Your Pack,” and they resonated with students involved in the research and feedback process that led to the creation of this toolkit and overall campaign.

If you’re looking for inspiration, explore our sample content calendar developed by the Social Media Strategy Hub, in line with the social team’s own calendar for the year. As you’re deciding what content to prioritize, keep the following themes in mind.

Agency: We maintain our mental health every day through the actions we take and the words we speak to ourselves and those around us. Taking care of ourselves looks different for everyone. Share stories and messages that highlight a variety of ways to take action, find the right support and make connections on campus.

Empathy: Remember, we’re all human. Remind your audience to be kind to themselves and those around them. Stories of friendship and support can show what empathy looks like, no matter the role someone plays on our campus.

Community: There are countless ways to find your Wolfpack at NC State. Where can your audience find community? Share positive messages that focus on the various groups and spaces that help foster belonging.

Staff, faculty and students all participated in NC State's annual Day of Giving.

Order Campaign Swag

The Division of Academic and Student Affairs (DASA) has ordered an initial round of stickers and buttons to distribute at the start of the academic year. If you’d like to place an order for your college or division, follow these instructions to place an order in Marketplace:

  • In Marketplace, select Roberts Group
  • Select “Featured” from the main menu
  • Search for “Lighten Your Pack” for a 2.25” button or for a 3” sticker
  • Checkout and complete the purchasing process in Marketplace

Frequently Asked Questions

Use wellness.ncsu.edu as your one-stop shop for upcoming events, trainings and ways to share opportunities for support on campus. The site will soon include a filterable resource list to allow students and employees to quickly and easily find a resource that matches their needs.

  • For students: Highlight the range of support programs and offices students have at their disposal. Encourage self-care, community and engagement — and share reminders about the breaks built into the academic calendar, like wellness days.
  • For employees: Encourage employees to take advantage of the resources available throughout campus and to speak with their supervisors about using accrued leave time to support their well-being as needed. Community service, personal day of observance, sick leave and vacation leave are all valuable ways to rest and recharge.
  • For questions or support regarding the campaign, email Rachel Montesinos Jorro, issues management specialist with University Communications and Marketing.
  • For questions specific to NC State’s Counseling Center, Prevention Services or Campus Health, email Justin Hammond, assistant vice chancellor for strategic marketing and communications with DASA.
  • For questions on what the university is doing to broadly address mental health and well-being needs, or for media-related questions, email Mary Cole Pike, director of public relations with University Communications and Marketing.

If your team is not equipped to respond to a question or inquiry, outreach may be directed to one of the following campus offices.