Marketing
The Marketing team brings together experts in all the communication disciplines: strategists, project coordinators, videographers, photographers, designers, writers and developers. We build campaigns that bridge the digital and the physical — and show the world what “Think and Do” means.
Creative Services
Creative Services executes strategic and creative development of marketing communications that support NC State University and its many units. This group also maintains the university’s brand and style guidelines. Creative Services works with the other University Communications and Marketing teams to provide campus peers with integrated communication solutions that include creation and consultation on web and digital communications, writing, editing and proofreading, marketing strategy, design, video and photography.
Marketing Content
Marketing Content leads development and execution of NC State’s brand strategy. Working with Web Communications and Creative Services, we create mass-market campaigns that merge television, radio, print and web outlets; targeted efforts that influence key NC State audiences; and joint projects with campus partners that raise the profile of NC State units and the university itself.
Web and Digital Strategy
Web and Digital Strategy provides leadership and strategic direction for NC State’s overall Web presence. We operate the university’s homepage, second-level pages and various elements of the university’s enterprise website, in addition to several other sites that support the university’s strategic marketing and communication goals. We also provide assistance, support, coordination and strategic consultation for digital communications throughout the university.
Leadership
Alastair Hadden
Acting Executive Director of Marketing
aghadden@ncsu.edu
Alastair leads the university’s creative and marketing strategy teams which help develop, initiate and execute marketing communications, advertising, digital strategy and other major initiatives centrally and for partners across campus.
Jessica Page
Acting Marketing Strategy and Client Services Manager
jaswanne@ncsu.edu
Jessica develops and oversees marketing and communication strategy for central, college and unit campaigns and initiatives. She leads the marketing strategy and client services team and fosters collaboration with university offices and partners.
Mark McLawhorn
Creative Director of Marketing Communications
jmmclawh@ncsu.edu
Mark leads creative direction for top-level university marketing communications projects and programs that directly support the university’s strategic plan and brand platform. He also draws cartoons.
Luis Chacon
Senior Director of Web and Digital Strategy
lrchacon@ncsu.edu
Luis serves as the university’s lead digital strategist, focusing on integrating digital strategy with results-based web marketing execution.