Strategic Brand Management
We work to strategically protect, promote, elevate and monetize one of our university's most valuable assets: the NC State Wolfpack brand.
A Stronger Brand, Built Together
At NC State University, we’ve built our brand and reputation on a history of fulfilling our mission while delivering economic, societal and intellectual prosperity.
The Office of Strategic Brand Management seeks to capitalize on our rising brand awareness and affinity to help the university accomplish its goals and achieve its potential.
Our team provides leadership and support in university brand sponsorships and collaborations, internal and external brand protection and enforcement, and trademark and brand licensing. We’re responsible for approving uses of NC State logos, images and copy by any business, nonprofit or agency partner. And we coordinate requests to film on NC State’s campus.
Trademark Licensing
Staff
Christopher Boyer
Assistant Vice Chancellor for Strategic Brand Management
chris_boyer@ncsu.edu
Chris leads a coordinated effort to elevate NC State’s brand awareness and affinity, enhance university partnerships, and improve revenue-generation to support the institution’s strategic goals.
Sonni Minton
Director of Trademark Licensing and Brand Protection
sdminton@ncsu.edu
Sonni provides guidance and support to facilitate use of NC State trademarks in accordance with pertinent policies, rules and regulations. She is also responsible for trademark and licensing approvals and assists in managing the promotional activities of the trademark licensing program.
Erin McCrary
Brand Management Associate
emccrar@ncsu.edu
Erin manages day-to-day operations for the Office of Strategic Brand Management and assists in the coordination of special programs and projects.