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University Communications and Marketing
Web Platforms and Documentation

Special Configuration

Jun 14, 2025

Pages vs Posts: Understanding Content Types in the NC State Theme

WordPress Pages: The Foundation of Your Site Pages are the building blocks of your website’s permanent structure. Think of them as the “rooms” in your digital house that visitors will navigate to find specific types of information. Characteristics of Pages: When to Use Pages: Page Header Options in NC State Theme: The NC State Theme…

Jun 12, 2025

Search Engine Optimization (SEO) Best Practices

Built-in Metadata Fields Every page and post in the NC State Theme includes dedicated fields for search engine and social media metadata. These fields appear at the very bottom of the back-end editing page and provide crucial information that helps search engines and social platforms understand and display your content. What is Metadata? Metadata is…

Apr 29, 2025

Synced Patterns: Strategic Implementation Guide

Synced patterns are reusable block collections in WordPress that maintain consistency across multiple pages. Unlike regular patterns that simply provide a starting template, synced patterns update automatically across your entire site when edited in one location. This powerful functionality helps maintain design consistency and significantly reduces content maintenance time. Creating a Synced Pattern Creating a…

Apr 22, 2025

Adding Custom Width Classes to Blocks

The NC State Theme uses a six-column (50%) width for its main body copy, but there are times when you may want content like embeds, social media feeds, or Smash Balloon content to extend beyond this default width. This can be achieved by adding custom CSS classes to your blocks. Available Width Classes The NC…

May 26, 2020

Page and Post Metadata

Search Engine The search engine meta description represents the blurb of text that will appear when search engines return that particular page as a search result. Describe the purpose of the page, including (in natural language) any keywords that might be of interest to a user searching for specific information that might be found in…

May 18, 2020

Jump Links

Jump links, or anchor links, refer to links that direct to specific parts of a page, rather than the entire page itself. This may be useful for linking to elements further down the page for faster access, or for linking from external pages to direct readers instantly to a specific part of the page. To…