Analytics and Optimization

Basic Looker Studio Report

With all Landing Page Builder subscriptions, we offer a basic Looker Studio report containing analytics and metrics for your landing pages. This report is view-only and provides essential insights specific to your sub-site without the need for further customization. A member of UComm staff will set up this report and share it with your team when we set up your Landing Page Builder account.

Cost: Included in Landing Page Builder subscription.

Self-Managed Analytics

If you prefer to have full control over your analytics, you can set up Google Tag Manager (GTM) through the GTM4WP plugin and install Google Analytics 4 (GA4), Microsoft Clarity, and any other tags and pixels yourself. This option is ideal for campus communicators with in-house analytics expertise who want to directly manage and customize their data tracking. If you opt for self-managed analytics, The Basic Looker Studio Report is also available upon request, but will use data from UComm’s GA4 account and cannot be customized.

Cost: No additional charge.

Managed Analytics for Advertisers

If you’re using the Landing Page Builder for an advertising campaign with University Communications and Marketing, we’ll provide analytics reports as part of the advertising campaign, allowing you to focus solely on campaign strategy and execution.

Cost: Included in advertising campaign.

Full-Service Analytics

For a comprehensive analytics setup, we will set up and configure GTM, GA4, Microsoft Clarity, and install necessary advertising pixels — such as the Meta pixel — according to your needs. Depending on your preference, we’ll also share a detailed and customizable Looker Studio dashboard, or an automated report delivered via email at a specified interval, that you can use for the duration of your campaigns. This option is best for those who want in-depth data analysis without handling the technical setup themselves.

As an add-on to this option, we can also work with you to set up and utilize an A/B testing tool to test and optimize your landing pages.

Cost: Varies depending on your needs. Contact us to schedule a demo and request a quote today.

Tips for Leveraging Analytics and Optimization

To get the most out of your landing pages, start by using Google Analytics 4 (GA4) to track user behavior and key metrics, which will give you insights into how visitors engage with your content. Build Looker Studio dashboards to visualize this data and monitor trends. Microsoft Clarity offers heatmapping and session recordings to better understand user interactions. Incorporate A/B testing to identify which elements perform best, and regularly audit your setup to ensure accurate data collection. These steps will help you optimize your landing pages for better conversions.

Not sure where to get started? All of these topics and more can be discussed during a demo, and will be covered as part of the Full-Service Analytics option for your Landing Page Builder account.