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University Communications and Marketing
Web Platforms and Documentation

Embedding Links

Improving users experiences and site functionality with hyperlinks.

Embedding links on web pages is a fundamental aspect of building a website. and content creation. It contributes to seamless site navigation and user engagement. It is a crucial part of your site’s overall effectiveness of online communication.

How to Embed a Link

Embedding links in WordPress is easy. The video above and the instructions below detail the steps needed to embed a link on your site:

  1. Navigate to the page or post where you’d link to embed your link.
  2. Locate the block within the page or post where you’d like to embed the link.
  3. Click on the block and then look for the link icon in the block toolbar (this icon resembles a chain link).
  4. Click on the link icon and then enter the URL you want to embed into the provide field (it may be easier to copy and paste your link into this field then type it out).
  5. Once your link is added, click the “Apply” or “Add Link” button to confirm the hyperlink.
  6. Update your page or post to apply the changes.

If you are still unsure of the process of embedding a link, we encourage you to consider watching the brief video featured at the top of this page.

Why Hyperlinks?

Embedding links on web pages serves several important purposes. To start, users will have an easier time interacting with your site. Hyperlinks contribute to your sites functionality and connecting with your audience.

Here are a few of examples of how this accomplished by embedding links:

Navigation and User Experience

Links provide a means for users to navigate between different pages. This could mean pages within your website or to external websites. Link embeds make it easy for visitors to explore content and move with ease through your site.

Resource Referencing

Links allow users to reference and cite external resources. This is important as it provides additional credibility to your content. This is especially important in higher ed. The provision of an external source only helps strengthen the legitimacy your content. Link embeds make it far easier to share these sources without taking up a great deal of real estate on your site.

Call to Action (CTA)

Links can embed can be leverage to encourage specific actions. Such as reading an article, subscribing to a newsletter or filling out a form. These are often referred to as call-to-action (CTA) links. They play a crucial role in developing your page’s narrative and engagement.

Need help?

Have questions? Feel free to reach out with any questions or concerns at go.ncsu.edu/ucomm-dev-request.