Advanced Training Quiz

A prospective student visits your graduate program page hoping to understand what makes your program distinctive. Which page type should this be, and why?

Marketing, because the goal is to build interest and curiosity — the session should continue, not end

Utility, because any page aimed at prospective students needs to be simple and focused

Either works — the distinction between utility and marketing pages is mostly visual, not functional

Utility, because prospective students are looking for specific information like deadlines and requirements

Which of the following is a characteristic of a successful utility page?

It extends the user’s session by encouraging them to explore related content

It uses full-width visual breaks to create rhythm and pacing

It uses varied content and bold imagery to foster curiosity

It helps users complete a specific task and, if successful, ends the session

You’re reviewing a draft marketing page. The entire page is written as continuous paragraphs with no visual breaks, images, or full-width blocks. What is the most important thing to address?

The header type — a Floating Box header would immediately improve the first impression

The writing style — marketing pages need more persuasive, emotive language

The visual rhythm — there are no section breaks or visual anchors to pace the user’s reading and signal topic changes

The page length — it should be cut down so users don’t have to scroll

A colleague has placed a Big Fact block, a Quote block, a Fact Row, a Button Spotlight, and a Parallax Divider all within a single short section of a page. What is the core problem with this approach?

The Fact Row and Big Fact block serve identical purposes and should never be used together

When everything is emphasized, nothing is — overuse of emphasis blocks eliminates the visual hierarchy they’re meant to create

The blocks are being used in the wrong order — the Parallax Divider should always come first

Parallax Dividers cannot be placed inside sections that already contain other full-width blocks

You’ve just published a new program page with enrollment statistics and application deadlines. How should you configure the Content Audit tools for this page?

No configuration needed — the Content Audit tools automatically determine review frequency based on page type

Set the audit frequency to monthly for all pages with statistics, regardless of how stable the information is

Content Audit tools are only for pages that have been live for more than one year

Set the audit frequency to match how often the content is likely to change — at minimum annually, but probably each semester for a page with deadlines and statistics

Your unit wants to build a new top-level section landing page for its undergraduate programs. Before opening the block editor, what should you do first?

Choose a header type — the header sets the visual tone for everything else

Decide how many blocks you’ll use so the page doesn’t become too long

Complete the Page Goals Template — identify the audience, your goal for that audience, and the one action you want them to take

Browse the Inspiration Gallery to find a layout you like and replicate it

Advanced Training Quiz

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